Samsung Becomes Asia’s Top Brand for 6 Consecutive Years
Global communications marketing campaign Asia-Pacific and market researcher Nielsen recently conducted an online survey of consumers in 13 countries in Asia. As a result, Samsung Electronics ranked “Asia’s top 1000 brands (ASIA’S TOP 1000 BRANDS). Samsung followed with Apple (2nd), Sony (3rd), Nestle (4th) and Panasonic (5th).
The reason for the campaign was that Samsung Electronics was able to become No. 1 in this year’s campaign. Galaxy Note 7 was restored to consumers’ confidence by using a quick, transparent and effective communication strategy to overcome battery burnout issues. Galaxy S8 Successful launches, and lack of competitors.
The survey found that more than 6,000 consumers in 13 countries, including China, India, Japan, Singapore, Indonesia, Thailand, Vietnam, Australia and South Korea, The brand was asked to ask.
Sang-chul Lee, vice president of Southeast Asia in Samsung Electronics said, “We will continue to provide value to consumers and the community in order to become a brand that will continue to be loved.”
Meanwhile, as part of its social contribution activities, Samsung Electronics has launched the ‘Samsung Smart School’ in Southeast Asia, where more than 120 students are operating in Southeast Asia, making it easier for students who are neglected from education to access the IT environment and utilize digital devices to provide equal educational opportunities. .
In addition, the Samsung Tech Institute, which cooperates with universities and local governments to help create jobs through IT vocational education, has established more than 30 locations in Southeast Asia.